Wrestling is just a fever dream at this point

If you have been keeping up with the industry lately, you might feel like you took a wrong turn in an episode of The Twilight Zone. Between WWE legends chasing headlines about aquatic mammals and hall-of-famers acting like they are booking 1997 Monday Nitro, the discourse has hit an absolute wall of insanity. It is June 10, 2026, and apparently, the biggest heat in the company right now involves a PETA campaign and a hypothetical heel turn for the guy who literally carries the promotion on his back.

Let’s start with the loudest opinion of the week: Eric Bischoff thinks it is time to turn Cody Rhodes heel. I hear this and I honestly wonder if Eric has spent too much time in the desert sun. Cody is currently the most over babyface in the industry, and we are suggesting a shift to villainy just because some guys think an act has run its course? It reeks of booking for the sake of booking, a desperate maneuver to manufacture drama where none is needed. Turning Cody now would be like canceling fire because it has been around too long.

The tag team division remains a hot mess

Then you have the rumors about rebuilding the tag team division. It is a noble cause, sure, but how many times do we have to act surprised when the creative team ignores tag team depth for months, only to panic-hire or reform stale acts? We have seen the patterns before. They treat tag teams like disposable razors until the ratings dip, then they scramble to find a savior.

Meanwhile, the history of the business gets a nice nod with the news that the Glamour Girls will receive the Cauliflower Alley Tag Team Award. It is a classy move for a legendary duo. It highlights how much the current product lacks that foundational chemistry. We are celebrating the legends while the contemporary booking struggles to find enough airtime for more than two coherent feuds.

Brie Bella taking the PETA route

Then there is Brie Bella getting into the trenches with PETA over SeaWorld. Look, I don't care what you do with your spare time, but seeing a current Women’s Tag Team Champion mixing it up with militant animal rights campaigns while she is technically supposed to be defending titles makes the optics... weird. It is quite a pivot from selling merchandise. I prefer my champions focusing on their opponents, not the local orca population.

The common thread here is that nobody seems to know what actually moves the needle anymore. Bischoff wants to kill the golden goose, the tag division is in a state of suspended animation, and the talent is busy doing side quests. It is a bizarre time to be a fan. We are starving for long-term consistency, yet we keep getting fed these disjointed headlines.

At least the Glamour Girls get their due; it is one of the few things in these reports that doesn't feel like a cynical cash-grab or a confused creative pivot. I just wish the brass in the front office could match that level of grounded respect for the craft. Eric Bischoff is just blowing smoke, but unfortunately, in this business, sometimes the smoke becomes the fire. We are looking at a messy summer if this is where the creative trajectory is heading: turning the top star heel and hoping that fixes a broken division.