What is PRODUCE Wrestling?

PRODUCE Wrestling is a new independent wrestling promotion spearheaded by Jonathan Gresham. It focuses on a clean, technical aesthetic that prioritizes chain wrestling and limb manipulation over traditional high-spot sequences.

Where is the PRODUCE Wrestling debut event happening?

The debut event, titled Volume 1 – The Octopus, is scheduled to take place on June 29 in Brooklyn, New York.

How can fans watch PRODUCE Wrestling?

PRODUCE Wrestling has secured a distribution deal with MyAEW. This partnership allows the promotion to stream its content globally, bypassing the typical challenges associated with self-distribution.

Who is the creative force behind PRODUCE Wrestling?

Jonathan Gresham serves as the architect and curator for PRODUCE Wrestling. Backed by Orange Crush, Gresham is using his industry experience to influence the promotion's style and talent selection.

What is the goal of the partnership with MyAEW?

The collaboration aims to provide PRODUCE Wrestling with immediate access to an international audience. Observers believe that if the event is successful, it could create a talent pipeline between the independent promotion and major brands like AEW or ROH.

Jonathan Gresham is building something different with PRODUCE Wrestling

The new look at the indie scene

The walls between major promotions and the independent wrestling circuit are thinning at a rapid pace. As Wrestling Inc recently reported, the streaming platform MyAEW is formalizing its role as a distribution hub for smaller organizations. The latest addition, PRODUCE Wrestling, isn't just another content drop. It marks a significant shift in how talent-led curation functions on a global stage.

Jonathan Gresham is the architect behind this move. The promotion, backed by Orange Crush, is aiming for a clean, technical aesthetic that separates it from standard indie fare. By securing a deal with MyAEW, they bypass the traditional hurdles of self-distribution. The debut event, Volume 1 – The Octopus, is scheduled for June 29 in Brooklyn, NY.

The Gresham philosophy in practice

Gresham has long been a proponent of a specific, high-workrate style. His involvement in the curatorial side of the promotion suggests we should expect a card that prioritizes chain wrestling and limb manipulation over high-spot sequences. It is a direct response to the pacing issues that plague many independent circuits today.

The move to host on MyAEW gives the promotion immediate access to an international audience. This is crucial for a brand looking to establish a footprint before its first bell even rings. If the technical quality meets the pedigree of Gresham's previous work, they could monopolize the market for aficionados who feel alienated by current mainstream booking trends.

However, the skepticism remains valid. A curated style can quickly turn sterile. If the promotion fails to inject enough personality into its presentation, it risks becoming a vanity project rather than a viable destination for emerging talent. The history of wrestler-run promotions is littered with ambitious projects that lacked the business acumen to sustain their initial momentum.

Probability and outlook

The deal between PRODUCE and MyAEW is already confirmed. The question now for observers is whether the content will lead to recurring talent acquisitions. If the streaming numbers perform, do not be surprised to see a formal pipeline open between the locker room of PRODUCE and the upper-midcard of AEW or ROH.

Probability of this project surviving its first year is moderate. The overhead of live production is high, and the indie market in Brooklyn is saturated. They have to capture attention immediately, or they will fade into the background of a crowded streaming library.

The expected impact of this move is a shift in how indie shows are perceived. If the quality of the broadcast for the June 29 event matches major production standards, other platforms will likely follow suit to sign similar deals. For fans, this is the best-case scenario—more high-level wrestling, less friction in finding it.

This development confirmed by PWTorch settles the immediate concerns regarding where the first event will be hosted. Now, all eyes transition to the ring. The Octopus must establish an identity that feels urgent, not just technically proficient. If they miss the mark on their first attempt, the audience will turn their attention back to the mainstream within minutes.

The industry is watching. A successful debut on June 29 would place Gresham in a tier of creative control that few active wrestlers ever reach. A failure, conversely, cements the idea that wrestlers should stay in front of the curtain rather than behind the front office desk. The stakes for this inaugural card are remarkably high.