Is Wembley actually going to be full this time?

The streets are talking, and by streets, I mean the absolute chaotic mess of the IWC. Following the recent AEW All In London ticket updates, the fanbase is split right down the middle like a cheap pair of wrestling trunks. Half the crowd is acting like Wembley is already sold out, while the other half thinks Tony Khan is about to witness the economic version of a botched Shooting Star Press.

The latest episode of Dynamite in Philadelphia, which saw Chris Jericho pick up a win over Ricochet in a Fatal 4 Way, was designed to keep the momentum rolling. But let’s be real, the focus shifted immediately to August. If you look at the All In 2026 main event chatter, the dream match of Kenny Omega versus Will Ospreay is the only thing keeping the hype train on the tracks.

The Great Divide: Optimists vs. Doomers

You have the die-hards who treat every AEW show like a holy pilgrimage. Their argument is simple: the wrestling is better than anything else on television. They point to the Death Riders duo of Jon Moxley and PAC wrecking shop on Collision as proof that the product is as gritty and rewarding as ever.

Then you have the cynics. These people are looking at the ticket numbers and screaming about bubble bursts. One user on the forums noted that if the match card isn't absolutely stacked beyond belief, holding a stadium show in London is playing with fire. It is objectively fair to point out that relying on star power alone without a clear angle for the belts feels a bit hollow this year.

The contrast between these groups is hilarious. Team Optimist is out here posting images of previous Wembley crowds, while the contrarians are dissecting every single seat-fill report from the Liacouras Center like they are forensic accountants. Personally? I think the math is getting scary. When you look at the 13 days of lead-up to the World Cup, the sports calendar is tightening. Even the most dedicated fan has to admit that asking the London crowd to show up in record numbers for the third year running is a massive request.

Booking the future: Where does AEW go from here?

The Collision results from May 27 give us a hint of where the creative team’s head is at. They are pushing established names to anchor the show. Jericho beating Ricochet is the exact type of booking that creates instant friction. Half the people love the veteran status, and the other half thinks Ricochet should have been handled differently to build for the future.

My take? The skepticism is warranted. We have seen these huge stadium shows before, and the novelty is starting to wear off a bit. If AEW wants to hold onto that Wembley magic, they need more than just the promise of a dream match. They need a story that actually demands a stadium setting.

If you put Omega and Ospreay in the ring alone at Wembley, you’ll get a 30-minute clinic that people will talk about for a decade. But if the rest of the undercard is just filler, the broadcast might feel like a wake. The creative folks have until August to figure out how to make this feel mandatory instead of expected. Right now, on May 29, 2026, the temperature in the room is tepid. Fans aren't just buying tickets for the wrestling anymore, they're waiting to see if the company can still make them feel like their money is winning them an experience they cannot get anywhere else.

To conclude, the next two months are going to be a fascinating case study in brand loyalty. If they sell out, the critics will be forced to shut their mouths for another year. If they don’t, the post-show breakdowns will be a bloodbath of epic proportions. I am here for either outcome, but seeing as the current champion is looming over everything, I would put my money on a 75% sell-out rate at best. Let's see if the product changes the narrative before the first bell rings at All In.